About Us

Welcome to AF Enterprises, a proudly Pakistan-based boutique store dedicated to the art of fine laces, tassels, and boutique embellishments. Rooted in local craftsmanship and inspired by timeless fashion, we bring together tradition and modern design to serve designers, tailors, boutiques, and fashion lovers across Pakistan.

Our Story

Founded with a passion for detail and quality, AF Enterprises began as a local store with a simple mission: to make premium-quality laces and tassels easily accessible without compromising on authenticity or affordability. Over time, we’ve grown into an ecommerce destination while staying true to our local roots and values.